Digital Marketing Training In Kochi
Accredited by ASAP Kerala​
Real-Time Experts as Trainers
LIVE Project
Certification
Affordable Fees
Flexibility
Placement Support
ASAP Accredited Certification
One Team Solutions is provides Advanced Digital Marketing training in Kochi. Personalized Online Marketing Course For Professionals, Entrepreneurs & Students. Master the critical tactics and strategies in Internet Marketing including Search Engine Optimization (SEO), Google Adwords and Social Media Marketing with One Team Solution’s professional training.
Hands On Offline and Online Training available.
Duration : 4 Months
| Advanced Digital Marketing Training at One Team Solutions - Training Syllabus | |||
Day 1 | Overview of digital marketing concepts and terminology | Evolution of digital marketing and its impact on businesses | Scope of Digital Marketing |
| Day 2 | Introduction - Domain, hosting, wordpress | Â | Â |
| Day 3 | Website Development - elementor | Header, footer, Elementor, Menu adding etc | Â |
| Day 4 | Blog | Â | Â |
| Day 5 | What is SEO, How Search Engine Works | Â | Â |
Day 6 | Overview of search engines and their role in driving organic traffic | Â | Â |
| Day 7 | search engine algorithms and ranking factors | What is Meta Title & Meta Description | Â |
Day 8 | main types of SEO techniques | Introduction of White hat, Black hat, Gray hat & Negative SEO | Â |
| Day 9 | Competitor Analysis Step - 1 | Importance of competitor analysis in SEO | Â |
| Day 10 | Identifying competitors and their online presence | Analyzing competitors' keywords, content | Â |
Day 11 | Task - 1 Website Analysis & Identifying competitors, keywords | WEBSITE( Random website, software company, plumbing company etc ) | Â |
| Day 12 | Task 1 continues | Â | Â |
| Day 13 | How to do Keyword Research and Analysis | Â | Â |
| Day 14 | Task 2 -do keyword research of task 1 website | Â | Â |
| Day 15 | Task 2 - Doubts clearing etc | Â | Â |
| Day 16 | Task 2 - Checking sheets. | Â | Â |
| On-Page SEO Optimization | |||
Day 17 | Importance of a well-organized website structure | why keywords in content are important for SEO | Â |
| Day 18 | Optimizing navigation menus and internal linking | Creating user-friendly URL structures | Â |
| Day 19 | Title Tags and Meta Descriptions | Writing compelling and optimized title tags | Â |
Day 20 | Crafting effective meta descriptions for search engine results | Â | Â |
| Day 21 | Best practices for length and keyword usage | Â | Â |
| Day 22 | Task 3 - Meta title meta description Generation | Â | Â |
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| Day 23 | Task 3 | Â | Â |
| Day 24 | Header Tags and Content Optimization | Proper use of header tags (H1, H2, H3, etc.) for content hierarchy | Â |
| Day 25 | Optimizing content with relevant keywords and semantic markup | Techniques for creating engaging and valuable content | Â |
| Day 26 | Importance of Internal Links | Â | Â |
| Day 27 | Image Optimization | Optimizing image file names and alt text for search engines | Compressing images for faster page load times |
| Day 28 | Task 3 - Header Tags and Content Optimization & Image Optimization | Â | Â |
| Technical SEO | |||
| Day 29 | Website Crawlability and Indexability: | Optimizing robots.txt file to control crawlers' access | Â |
| Day 30 | Implementing XML sitemaps for efficient indexing | Create a Sitemap & Add it to Google Search Console (GSC) | Â |
| Day 31 | Site Speed Optimization: | Mobile Responsiveness and Mobile-First Indexing: | Â |
| Day 32 | Structured Data and Schema Markup | Canonicalization and URL Structure: | Â |
| Off-Page Optimization | |||
| Day 33 | Link Building Strategies: | Backlinks | Influencer Marketing: |
Day 34 | Guest Blogging and Content Syndication: | Local SEO and Business Listings: | Online Community Engagement: Brand Mentions and Unlinked Brand Citations: |
| Day 35 | Online PR and Digital PR Strategies: | Social Bookmarking and Content Promotion: | Monitoring and Analyzing Off-Page SEO Metrics: |
| Day 36 | What is Google Tag manager ? | Check & Set Up Google Search Console(GSC) | Check for Index Coverage Issues.Check for Manual Penalties |
| Day 37 | Performance marketing | Â | Â |
| Day 38 | Project - Website Creation & SEO Implementing | Â | Â |
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| Shopify | |||
Day 39 | Introduction to Shopify: Explain what Shopify is and its purpose in building e-commerce websites. | Overview of Shopify's Features: Highlight key features such as themes, templates, product management, and payment gateways. | Â |
Day 40 | Setting up a Shopify Account: Guide the student through the process of creating a Shopify account. | Â | Â |
| Day 41 | Exploring the Shopify Dashboard | Theme Selection, Product Management | Â |
Day 42 | Adding Pages: Guide the student in creating essential pages like Home, About Us, Contact, and Privacy Policy. | Â | Â |
| Day 43 | SEO for Shopify | Â | Â |
| SEM - Overview of google AdWords | |||
| Day 44 | Ad rank | Quality score & how to improve it | CPC bid |
| Day 45 | Creating an google ads account | Google keyword planner | Search volume, paid difficulty & CPC |
| Day 46 | Keyword match types | Â | Â |
| Day 47 | Finding Negative keywords & how to add it | Different types of biddings startegies | Â |
| Day 48 | Landing page features | Â | Â |
| Day 49 | Basics of how to optimize ad campaign | How to select the campaign is suitable for a business | Â |
Day 50 | Different type of campaign objectives | Sales, leads, website traffic, Product and brand consideration, Product and brand consideration, App promotion | Local store visits and promotions, Create a campaign without a goal's guidance |
| Day 51 | Introduction - search ads, display ads, performance max, video, shopping, discover ads | Â | Â |
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Day 52 | Ads creation - search ads | Content exclusion , related videos, placements, audience segments, budget etc | Â |
| Day 53 | display ad and shopping ad | Â | Â |
| Day 54 | Youtube channel google ads account linking - skip ads, unskipable ads, bumber ads, feed ads | Â | Â |
| Day 55 | Google Ads conversion tracking setup in GTM | Google Ads remarketing setup in GTM | Â |
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| Social Media Marketing | |||
| Day 56 | How to prepare to bring your business online | How to establish your presence on social media | Â |
| Day 57 | How to attract an audience on social media | Content creation ideas | Â |
| Day 58 | How to build relationship on social media | How to optimize your efforts | Â |
| Day 59 | Tips for increasing Facebook & Instagram organic reach | Â | Â |
| Day 60 | organic social media marketing strategy creation | Â | Â |
| Day 61 | How to prospect each platform based on niche | Â | Â |
| Day 62 | How to create business manager | Business settings & overview | Â |
| Day 63 | How to add fb pages & ads manager on business manager | Â | Â |
| Day 64 | How to add people to business manager | How to create Ads manager | Bid Strategies and Budget Management |
| Day 65 | fb and instagram ads strategy | Â | Â |
| Day 66 | types of campaigns | How to write a perfect primary text | Â |
Day 67 | How to create traffic campaign | How create a perfect audience suitable for business ✓ What are the placements in Facebook & Insta ads? |  |
| Day 68 | Creating a lead form for lead generation campaign | Â | Â |
| Day 69 | Custom audience & Lookalike audience | Â | Â |
| Day 70 | Remarketing | pixel setting | all page and specific page remarketing |
| Day 71 | Ad Performance Monitoring and Optimization | ROAS - Setting ROAS Goals and Objectives | ROAS Reporting and Analysis |
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| Google Analytics | |||
| Day 72 | Introduction to Google Analytics: | Setting Up a Google Analytics Account | Â |
Day 73 | Understanding Key Reports: Explore essential reports, such as Audience Overview, Acquisition Channels, and Behavior Flow. | Â | Â |
| Day 74 | Setting Up Goals | Event Tracking | Â |
Day 75 | Customizing Dashboards and Reports | Advanced Features: Introduce advanced features like segments, filters, and e- commerce tracking, and demonstrate how they can provide deeper insights. | Â |
| Day 76 | Microsoft Clarity vs Google Analytics | Â | Â |
| Day 77 | Performance Marketing | Growth Marketing | Â |
Coure Duration : 3-4 Months
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The Day Wise Schedule Mentioned above may vary based on the the Speed of Batch and various other Factors
Marketing is always been connecting the right audience in the right place, at the right time. And reaching the target audience is a matter of careful planning and execution. There’s a huge spectrum of tactics and disciplines that fall under Digital Marketing – like Search engine optimization (SEO), Search engine marketing (SEM), Social Media Marketing (SMM), Pay-per-click advertising (PPC), Content Marketing, Affiliate Marketing & Email Marketing. Digital marketing refers to advertising through digital channels like search engines, social media, email, websites, and mobile apps.
The Digital job market is bursting at the seams as more brands are investing in Digital Marketing. With the World going Digital, this industry is likely to create millions of jobs in the next two years. Learn with One Team Solutions’ SEO, SEM, SMM, PPC training classes to make a great start in Digital Marketing.
ASAP accredited certification in Python will gain you more
recognition in today's world.
 ASAP accredited certification in Python will gain you more
recognition in today's world.
Sr. Digital Marketing Consultant
Digital Marketing Specialist
Understanding your goals will help you choose the right programming languages and courses.
You acquire the knowledge, skills, and expertise necessary for your chosen field during this phase.
After successfully completing your course or program, we help you secure employment or a placement in your chosen field.
The digital marketing industry is thriving with 40% growth rate and has been successful in establishing a stronghold in the marketplace. This has created a whole new pool of online job opportunities making it a much sought-after trade for students and professionals.
There are a number of roles that inspires the Online Marketers:
Our Digital Marketing training in Kochi is refined and polished to deliver in-depth knowledge in online marketing and enhance your expertise and career. We have handpicked the Industry experts to provide you with the best digital training. All the essential technologies are covered in this course that will provide you the skills to command huge salaries and advance your career to professionalism. You can be rest assured.
While the Digital trend is adopted worldwide, businesses are constantly in search of skilled Digital profiles to establish their online presence. Through our Digital marketing course you’ll master the essential disciplines in digital marketing, while we ensure that you’re up-to-date with the latest digital trends and methods.
One Team Solution’s training will give you strong base in Internet marketing and beyond, thereby helping you build a successful career in Digital Marketing.
At One Team we believe in transforming students into employable candidates, which will make them a ‘Ready to Recruit‘ Candidate. This agenda of One Team itself makes us stand out from our fellow competitors in the market.We don’t Guarantee PLACEMENTS for our students.
You will get hands-on experience in various digital marketing strategies and tactics that are essential for today's online marketing landscape. In this course, you will get training in SEO, SEM, PPC, social media marketing, content marketing, email marketing, and more. You will also explore tools like Google Analytics and engage in project work, gaining practical skills​.
If you study our digital marketing course in Kochi, you can work as an SEO professional, Social Media Manager, PPC Specialist, and Digital Marketing Manager. There is a 40% growth rate in the industry now, which means, there is a surge in online job opportunities, making this field highly lucrative for you, especially if you are a trained professional.
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We have designed our digital marketing course for a duration of 4 months. The course is available in a hybrid model, where you can attend it online and offline to cater to different learning preferences.
If you have experience in digital marketing, it is well and good. But it is not mandatory. We have designed our digital marketing coaching in Kochi to accommodate learners at various levels. Whether you are a beginner or someone looking to improve your existing skill set with new digital marketing techniques, this course is for you.
Yes, we provide comprehensive placement services to assist you in finding a job. Our approach includes offering unlimited interview opportunities, tailored job search strategies, and personalized support to help you secure the ideal position for your career goals. We are committed to helping you succeed in your job searches. Meanwhile THIS DOESN'T MEAN WE OFFER OUR STUDENTS PLACEMENT GAURENTEE.
Yes, practical projects are a significant part of our course syllabus. It will help our students apply what they have learned to real-world scenarios.
Students gain a great deal from an ASAP-accredited certificate since it gives them
more employment prospects for professional development. These credentials are
renowned for their strict criteria, which guarantee that students have the necessary
abilities and expertise. Students that receive this honor may find themselves in a more
desirable position because it demonstrates their dedication to excellence and lifelong
learning.
