Course Details
Hands On Offline and Online Training available.
Duration : 4 Months
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| Advanced Digital Marketing Training at One Team Solutions - Training Syllabus | |||
 Day 1 | Overview of digital marketing concepts and terminology | Evolution of digital marketing and its impact on businesses |  Scope of Digital Marketing |
| Day 2 | Introduction - Domain, hosting, wordpress | Â | Â |
| Day 3 | Website Development - elementor | Header, footer, Elementor, Menu adding etc | Â |
| Day 4 | Blog | Â | Â |
| Day 5 | What is SEO, How Search Engine Works | Â | Â |
 Day 6 | Overview of search engines and their role in driving organic traffic |  |  |
| Day 7 | search engine algorithms and ranking factors | What is Meta Title & Meta Description | Â |
 Day 8 |  main types of SEO techniques | Introduction of White hat, Black hat, Gray hat & Negative SEO |  |
| Day 9 | Competitor Analysis Step - 1 | Importance of competitor analysis in SEO | Â |
| Day 10 | Identifying competitors and their online presence | Analyzing competitors' keywords, content | Â |
 Day 11 | Task - 1 Website Analysis & Identifying competitors, keywords | WEBSITE( Random website, software company, plumbing company etc ) |  |
| Day 12 | Task 1 continues | Â | Â |
| Day 13 | How to do Keyword Research and Analysis | Â | Â |
| Day 14 | Task 2 -do keyword research of task 1 website | Â | Â |
| Day 15 | Task 2 - Doubts clearing etc | Â | Â |
| Day 16 | Task 2 - Checking sheets. | Â | Â |
| On-Page SEO Optimization | |||
  Day 17 |   Importance of a well-organized website structure | why keywords in content are important for SEO |  |
| Day 18 | Optimizing navigation menus and internal linking | Creating user-friendly URL structures | Â |
| Day 19 | Title Tags and Meta Descriptions | Writing compelling and optimized title tags | Â |
 Day 20 | Crafting effective meta descriptions for search engine results |  |  |
| Day 21 | Best practices for length and keyword usage | Â | Â |
| Day 22 | Task 3 - Meta title meta description Generation | Â | Â |
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| Day 23 | Task 3 | Â | Â |
| Day 24 | Header Tags and Content Optimization | Proper use of header tags (H1, H2, H3, etc.) for content hierarchy | Â |
| Day 25 | Optimizing content with relevant keywords and semantic markup | Techniques for creating engaging and valuable content | Â |
| Day 26 | Importance of Internal Links | Â | Â |
| Day 27 | Image Optimization | Optimizing image file names and alt text for search engines | Compressing images for faster page load times |
| Day 28 | Task 3 - Header Tags and Content Optimization & Image Optimization | Â | Â |
| Technical SEO | |||
| Day 29 | Website Crawlability and Indexability: | Optimizing robots.txt file to control crawlers' access | Â |
| Day 30 | Implementing XML sitemaps for efficient indexing | Create a Sitemap & Add it to Google Search Console (GSC) | Â |
| Day 31 | Site Speed Optimization: | Mobile Responsiveness and Mobile-First Indexing: | Â |
| Day 32 | Structured Data and Schema Markup | Canonicalization and URL Structure: | Â |
| Off-Page Optimization | |||
| Day 33 | Link Building Strategies: | Backlinks | Influencer Marketing: |
   Day 34 |    Guest Blogging and Content Syndication: |    Local SEO and Business Listings: |  Online Community Engagement: Brand Mentions and Unlinked Brand Citations: |
| Day 35 | Online PR and Digital PR Strategies: | Social Bookmarking and Content Promotion: | Monitoring and Analyzing Off-Page SEO Metrics: |
| Day 36 | What is Google Tag manager ? | Check & Set Up Google Search Console(GSC) | Check for Index Coverage Issues.Check for Manual Penalties |
| Day 37 | Performance marketing | Â | Â |
| Day 38 | Project - Website Creation & SEO Implementing | Â | Â |
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| Shopify | |||
   Day 39 |   Introduction to Shopify: Explain what Shopify is and its purpose in building e-commerce websites. | Overview of Shopify's Features: Highlight key features such as themes, templates, product management, and payment gateways. |  |
  Day 40 | Setting up a Shopify Account: Guide the student through the process of creating a Shopify account. |  |  |
| Day 41 | Exploring the Shopify Dashboard | Theme Selection, Product Management | Â |
  Day 42 | Adding Pages: Guide the student in creating essential pages like Home, About Us, Contact, and Privacy Policy. |  |  |
| Day 43 | SEO for Shopify | Â | Â |
| SEM - Overview of google AdWords | |||
| Day 44 | Ad rank | Quality score & how to improve it | CPC bid |
| Day 45 | Creating an google ads account | Google keyword planner | Search volume, paid difficulty & CPC |
| Day 46 | Keyword match types | Â | Â |
| Day 47 | Finding Negative keywords & how to add it | Different types of biddings startegies | Â |
| Day 48 | Landing page features | Â | Â |
| Day 49 | Basics of how to optimize ad campaign | How to select the campaign is suitable for a business | Â |
   Day 50 |    Different type of campaign objectives | Sales, leads, website traffic, Product and brand consideration, Product and brand consideration, App promotion | Local store visits and promotions, Create a campaign without a goal's guidance |
| Day 51 | Introduction - search ads, display ads, performance max, video, shopping, discover ads | Â | Â |
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  Day 52 |   Ads creation - search ads | Content exclusion , related videos, placements, audience segments, budget etc |  |
| Day 53 | display ad and shopping ad | Â | Â |
| Day 54 | Youtube channel google ads account linking - skip ads, unskipable ads, bumber ads, feed ads | Â | Â |
| Day 55 | Google Ads conversion tracking setup in GTM | Google Ads remarketing setup in GTM | Â |
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| Social Media Marketing | |||
| Day 56 | How to prepare to bring your business online | How to establish your presence on social media | Â |
| Day 57 | How to attract an audience on social media | Content creation ideas | Â |
| Day 58 | How to build relationship on social media | How to optimize your efforts | Â |
| Day 59 | Tips for increasing Facebook & Instagram organic reach | Â | Â |
| Day 60 | organic social media marketing strategy creation | Â | Â |
| Day 61 | How to prospect each platform based on niche | Â | Â |
| Day 62 | How to create business manager | Business settings & overview | Â |
| Day 63 | How to add fb pages & ads manager on business manager | Â | Â |
| Day 64 | How to add people to business manager | How to create Ads manager | Bid Strategies and Budget Management |
| Day 65 | fb and instagram ads strategy | Â | Â |
| Day 66 | types of campaigns | How to write a perfect primary text | Â |
  Day 67 |   How to create traffic campaign | How create a perfect audience suitable for business ✓ What are the placements in Facebook & Insta ads? |  |
| Day 68 | Creating a lead form for lead generation campaign | Â | Â |
| Day 69 | Custom audience & Lookalike audience | Â | Â |
| Day 70 | Remarketing | pixel setting | all page and specific page remarketing |
| Day 71 | Ad Performance Monitoring and Optimization | ROAS - Setting ROAS Goals and Objectives | ROAS Reporting and Analysis |
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| Google Analytics | |||
| Day 72 | Introduction to Google Analytics: | Setting Up a Google Analytics Account | Â |
  Day 73 | Understanding Key Reports: Explore essential reports, such as Audience Overview, Acquisition Channels, and Behavior Flow. |  |  |
| Day 74 | Setting Up Goals | Event Tracking | Â |
   Day 75 |    Customizing Dashboards and Reports | Advanced Features: Introduce advanced features like segments, filters, and e- commerce tracking, and demonstrate how they can provide deeper insights. |  |
| Day 76 | Microsoft Clarity vs Google Analytics | Â | Â |
| Day 77 | Performance Marketing | Growth Marketing | Â |
Coure Duration : 3-4 Months
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The Day Wise Schedule Mentioned above may vary based on the the Speed of Batch and various other Factors
Marketing is always been connecting the right audience in the right place, at the right time. And reaching the target audience is a matter of careful planning and execution. There’s a huge spectrum of tactics and disciplines that fall under Digital Marketing – like Search engine optimization (SEO), Search engine marketing (SEM), Social Media Marketing (SMM), Pay-per-click advertising (PPC), Content Marketing, Affiliate Marketing & Email Marketing. Digital marketing refers to advertising through digital channels like search engines, social media, email, websites, and mobile apps.
The Digital job market is bursting at the seams as more brands are investing in Digital Marketing. With the World going Digital, this industry is likely to create millions of jobs in the next two years. Learn with One Team Solutions’ SEO, SEM, SMM, PPC training classes to make a great start in Digital Marketing.
