How to do A/B test ads on Facebook and Instagram
Master A/B Testing Ads on Facebook & Instagram One such simple and effective way through which continuous optimization of running efficiently advertising on social media can be maintained is through A/B testing ads on Facebook & Instagram. It aids in showing advertisers what best works for them, and this tends to improve the performance and thereby increase ROI. What is A/B Testing in Advertising? A/B testing, sometimes called split testing, compares two versions of an advertisement to see which performs best. This is done through the running of both sides at the same time for a comparison of performance metrics. Why is A/B testing important? This will enable you to know why A/B
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