ADMISSION GOING ON
If you are not on the front page of search engines, then it is probably due to technical issues that are hindering you from increasing. Technical SEO audits uncover these technical issues and help correct them so that you can maximize your visibility as well as user experience.
In this tutorial, we will walk you through an in-depth, step-by-step technical SEO audit for your website. As an owner of a business, online marketing specialist, or even owner of a blog, your rankings on search engines such as Google will be improved.
A technical seo audit is a check on your site structure to make sure that search engines are able to crawl, index, and rank your site properly. It is thus a component of the back end of SEO, and takes into account how to ensure that:
Think of it as a health checkup for your website.
Here’s why auditing your website regularly is crucial:
Search engines give priority to technically sound websites. If your foundation is weak, no amount of content or backlinks will save your rankings.
Let’s break it down into actionable steps:
Use tools like Screaming Frog or Ahrefs Site Audit to crawl your website. This identifies issues that prevent search engines from accessing your content.
Checklist:
Pro Tip: Keep robots.txt clean. Avoid disallowing important directories accidentally.
Your sitemap helps search engines understand your website structure.
Checklist:
Use: https://yourdomain.com/sitemap.xml
Google prefers secure websites. If your site still runs on HTTP, it’s time to upgrade.
Checklist:
Broken links lead to poor user experience and SEO penalties.
Checklist:
Over 60% of traffic comes from mobile. Your site must work well on all devices.
Checklist:
Use https://search.google.com/test/mobile-friendly
A slow site can hurt both rankings and conversions.
Tools:
Checklist:
Go to Google Search Console → Coverage to see which pages are indexed and which are not.
Checklist:
A clean site structure improves crawlability and UX.
Checklist:
Structured data helps Google understand your content better.
Common Schema Types:
Use Google’s Rich Results Test tool to verify if your markup is correct.
Duplicate pages confuse search engines and split ranking power.
Checklist:
After making fixes, monitor your performance weekly using:
Create a habit of running a technical SEO audit at least once every quarter.
Performing a technical SEO audit is like tuning your website engine. Without it, even the best content may not reach your audience. Start with the steps above to uncover issues, improve your site’s health, and stay ahead of your competition.
✅ Remember: SEO is not just about keywords. The foundation matters just as much—maybe even more.