In today’s digital world, the internet is entwined with everything we do. Marketing has always been about connecting with people in the right place and at the right time. Today, that means you need to market your products to the customers where they spend most of their time- ‘The Internet’ !
There comes the importance of Digital Marketing or Internet Marketing in 2020
What is Digital Marketing?
Digital marketing is a strategy to use digital media in reaching out to customers in a smarter way. In comparison with the traditional marketing strategies, experts identify it as a new endeavor which requires innovative ways to approach customers and understand their behavior.
Since 2000, an exponential increase in the numbers of Internet users were noticed.The social media and smartphone boom from the start of the previous decade rapidly accelerated the number of Internet users. Since then, customers began searching for products and making decisions about their needs online first, instead of having consultation from a product outlet/store. Customers started reading Online Reviews, Searched out for Photos and Videos of the businesses and Researched on various websites before making buying decision.
What are the different Digital Marketing techniques?
There are different aspects of digital marketing. So each aspect has to be given attention to get maximum potential of digital marketing. Companies may need experts for each module of strategizing, planning and executing digital marketing activities in their company. This is where freshers who passing out colleges in 2020, 2019 have an opportunity. Students can avail digital marketing course in Trivandrum, so that they can apply at various companies and increase their Job Chances.
Following are some major digital marketing modules.
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SEM – Search Engine Marketing
SEM involves tasks that help search engines such as Google and Bing find and rank a website. By effectively using SEM, brands and companies can make sure their website appears in the top of search engine results.
There are two ways to utilize SEM
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SEO
SEO ( Search Engine Optimization) is the practice of increasing the web traffic of a website through organic search.Every search engine has a web crawler(BOT) that goes out and gathers information about all the content they can find on the internet. Websites with the specific keywords will appear on the top of search results. By making a website SEO friendly, it helps to generate more traffic to the website. Hence by using SEO, the brands can increase their reach. Let’s take an example.
- A user logs in to Google and searches for Buy Flats in Kochi.
- When a user makes such a query, Google Bot will take this Keyword(Buy Flats in Kochi) and searches for all possible websites matches with this Keyword.
- This process happens in fraction of Seconds and google comes up with results in such a way that the most relevant Websites for this keywords will be shown on top the Result Page.
- Then the user will click on top 2/3 websites to review various builders.(Screenshot Mentioned Below)
This process of optimizing a website for particular Key Words is called SEARCH ENGINE OPTIMIZATION
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PPC
PPC (Pay Per Click) involves paying search engines to display an advertisement in search results page. Google Ad Words is one example of PPC marketing. In PPC advertising, money is paid each time someone clicks on the ad displayed in search results. Google will display PPC ads above organic(SEO) listing.The difference in SEO and PPC is the former is increasing visibility to the website without any payment. But in latter method payment is required to increase visibility. Search result for the Keyword – Buy Flats in Kochi has been shown below.
SMM
SMM (Social Media Marketing) is a form of Internet marketing that exploits the potential of social media applications like Facebook, Instagram, Youtube Etc as a marketing tool. SMM focus is to produce targeted content that users will share in their social media accounts to help a company increase their reach. Similar to SEO, SMM has SMO (Social Media Optimization ) it’s strategy is to attract new visitors to a website. The best attraction of Social Media Marketing is that a Company which plans to promote its products can specifically target people in Social Media based on Age Group, Location, Interests Etc
Opportunities and Scope of Digital marketing in 2020?
Traditional marketing techniques are quite expensive. A small scale business owner will not be able to spend huge money on advertising.Also in Digital Marketing , Advertisements can be targeted specifically to prospective customers.
Here comes digital marketing in a picture where the business can create a brand for themselves with less spending.
Every company that has an online presence need Digital marketers. There are plenty of opportunities for people looking to enter the world of digital marketing. As digitization continues across industries, companies across the globe from start-ups to MNC’s are seeking digital professionals.
There is a large gap in the demand and supply of Digital marketers. The demand is very high, but the number of digital marketing professionals is very less. According to Placement India, the demand for Digital Marketing professionals will be more than 20 lakh by 2020. As on 7th August 2020, One Team had posted 107 Digital Marketing Vacancies Posted in our Job Portal – Jobsteam.in
So this year is the best time to invest your time for Digital Marketing Training.
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